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MARCUS BENNETT

CEO

Admissions Insights

Track admission funnel performance, source ROI, and agent productivity

Admission Funnel

23% end-to-end · 150 in → 35 out

Current Snapshot

As of today

Total Leads

150

New This Week

Tours Scheduled

Avg. Time to Convert

34 days

Conversion Rate

23.3%+2.1%

Predictive Enrollment · Next 12 months

Projected seats available per center × program. Drives where to push admissions effort.

Total Seats Available · All Regions

20 rows · capacity 360

May '26

Jun '26

Jul '26

Aug '26

Sep '26

Oct '26

Nov '26

Dec '26

Jan '27

Feb '27

Mar '27

Apr '27

East Coast

Atelier Park Slope · Playgroup

1/16

0/16

Atelier Park Slope · Nursery

1/20

0/20

3/20

2/20

Atelier Park Slope · Toddlers

1/12

0/12

2/12

1/12

Atelier Park Slope · Junior KG

3/24

2/24

1/24

0/24

7/24

6/24

Atelier Manhattan · Playgroup

5/16

4/16

3/16

2/16

1/16

0/16

Atelier Manhattan · Nursery

6/20

9/20

Atelier Manhattan · Toddlers

3/12

2/12

1/12

0/12

1/12

0/12

Atelier Manhattan · Junior KG

4/24

3/24

2/24

1/24

0/24

6/24

5/24

Mountain

Atelier Boulder · Playgroup

3/16

2/16

1/16

0/16

Atelier Boulder · Nursery

0/20

4/20

3/20

Atelier Boulder · Toddlers

0/12

3/12

2/12

Atelier Boulder · Junior KG

1/24

0/24

8/24

7/24

Midwest

Atelier Lincoln Park · Playgroup

6/16

5/16

4/16

3/16

2/16

1/16

0/16

Atelier Lincoln Park · Nursery

4/20

3/20

2/20

1/20

0/20

2/20

1/20

Atelier Lincoln Park · Toddlers

4/12

3/12

2/12

1/12

0/12

1/12

0/12

Atelier Lincoln Park · Junior KG

5/24

4/24

3/24

2/24

1/24

0/24

5/24

4/24

West Coast

Atelier SoMa · Playgroup

2/16

1/16

0/16

Atelier SoMa · Nursery

3/20

7/20

Atelier SoMa · Toddlers

2/12

1/12

0/12

2/12

1/12

Atelier SoMa · Junior KG

2/24

1/24

0/24

7/24

6/24

Fill

<40% mostly empty

40–70% under

70–90% moderate

90–100% healthy

Cell value = seats available / total · hover for pipeline detail

Source Performance

Source	Leads	Tours	Applications	Enrolled	Conv. Rate	Cost/Lead
Website	35	24	16	9	25.7%	₹120
Google Ads	28	16	10	5	17.9%	₹450
Facebook	22	12	8	3	13.6%	₹380
Referral	25	22	16	11	44.0%	₹0
Walk-in	18	14	9	5	27.8%	₹0
Instagram	12	6	4	1	8.3%	₹520
WhatsApp	8	4	2	1	12.5%	₹80
Email	2	0	0	0	0.0%	₹200

Agent Performance

Sarah JohnsonActive

Leads Assigned

Leads Converted

Conv. Rate

Avg. Response: 1.8 hours

Michael ChenActive

Leads Assigned

Leads Converted

Conv. Rate

Avg. Response: 2.6 hours

Priya SharmaActive

Leads Assigned

Leads Converted

Conv. Rate

Avg. Response: 3.4 hours

Time to Convert

Average

34days

Median

28days

Fastest

8days

Slowest

92days

0-14

15-30

31-60

60+

Days to convert

Seasonal Trends

New Leads

Enrolled

Center Comparison

Atelier Park Slope

35 leads

Atelier Manhattan

32 leads

Atelier Lincoln Park

30 leads

Atelier Boulder

28 leads

Atelier SoMa

25 leads

Program Demand

Total leads

New Lead

Touring

Applied

Enrolled

Conv

Playgroup

24%

Nursery

24%

Toddlers

23%

Junior KG

20%

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9:41

Owen Carter

Kindergarten

Good Evening, Ethan! 👋

Saturday, Apr 25

Stories

Friday, Apr 24

Photos

3 photos

Moments

Sarah Mitchell tagged Owen in Natural materials from Spring Explorations

Apr 24, 2026 · 09:35 AM

Sarah MitchellOwen arranging garden flowers in a tiny vase. He chose the order with care and stepped back to look, practicing aesthetic decisions.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Thursday, Apr 23

Drop-off & Pick-up

2 photos

Transport

3 photos

Care Logs

6 photos

Wednesday, Apr 22

Photos

3 photos

Moments

Jessica Reed tagged Owen in Pretend play corner from Spring Explorations

Apr 22, 2026 · 11:05 AM

Jessica ReedOwen playing doctor with a friend and a wooden stethoscope. He took the role seriously, narrating each step of the checkup.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Tuesday, Apr 21

Stories

Drop-off & Pick-up

2 photos

Transport

3 photos

Care Logs

6 photos

Monday, Apr 20

Moments

Riya Mendez tagged Maya in Practical-life shelf from Community Helpers

Apr 20, 2026 · 12:20 PM

Riya MendezSofia was at the painting easel this morning, trying to tie her apron and getting more frustrated with each turn of the strings. She did not ask for help. She kept trying. The knot kept slipping.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

5 photos

Saturday, Apr 18

Stories

Friday, Apr 17

Photos

2 photos

Moments

Emma Wilson tagged Owen in Practical-life shelf from Spring Explorations

Apr 17, 2026 · 08:42 AM

Emma WilsonCarrying a small tray, a chalkboard full of shapes, and quietly helping a friend pull on her art smock.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Thursday, Apr 16

Moments

Jessica Reed tagged Noor in Music circle from Spring Explorations

Apr 16, 2026 · 1:52 PM

Jessica ReedMusic time was already underway when Noor came in from the cubby corner. She picked up a wooden shaker from the basket but did not start to use it. Instead she sat on the edge of the rug, the shaker resting on her lap, and listened.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

5 photos

Wednesday, Apr 15

Photos

3 photos

Stories

Moments

Emma Wilson tagged Owen in Story and puppets from Spring Explorations

Apr 15, 2026 · 09:42 AM

Emma WilsonOwen reading aloud to his bear from a picture book. He invented words for the pictures, practicing the rhythm of a story before he can read.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Tuesday, Apr 14

Stories

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Monday, Apr 13

Stories

Moments

Jessica Reed tagged Liam in Block corner from Spring Explorations

Apr 13, 2026 · 1:31 PM

Jessica ReedLiam started his block tower at the corner of the rug, the way he always does. He worked alone for the first ten minutes, choosing each block from the basket and turning it once or twice in his hands before placing it.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Saturday, Apr 11

Stories

Moments

Jessica Reed tagged Jaden in Block corner from Spring Explorations

Apr 11, 2026 · 2:17 PM

Jessica ReedLiam had been working on a tower for almost ten minutes when Jaden walked past with a basket of blocks and accidentally knocked it over. The blocks scattered. Liam's face did the small still thing it does when he is upset.

Friday, Apr 10

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Thursday, Apr 9

Moments

Jessica Reed tagged Sofia in Natural materials from Spring Explorations

Apr 9, 2026 · 12:03 PM

Jessica ReedWe were planting in the small bed by the back fence this morning. The other children had taken their seeds and were already pressing them into the soil when Sofia raised her hand and asked, almost in a whisper, what the seed was called.

Wednesday, Apr 8

Photos

3 photos

Stories

3 photos

Moments

Megan Brooks tagged Owen in Block corner from Spring Explorations

Apr 8, 2026 · 11:08 AM

Megan BrooksOwen rolling a wooden truck across the rug. He made truck sounds and steered around the legs of a chair, exercising imagination and motor planning.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Tuesday, Apr 7

Stories

2 photos

Moments

Jessica Reed tagged Ezra in Watercolor table from Spring Explorations

Apr 7, 2026 · 1:49 PM

Jessica ReedEzra sat at the watercolor table this morning and chose, out of all the colors in the small palette, only the deep blue. He dipped his brush, watered it down, and made a single soft stroke across his paper. Then he watered it down a little more.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

5 photos

Monday, Apr 6

Moments

Riya Mendez tagged Ezra in Story and puppets from Community Helpers

Apr 6, 2026 · 12:42 PM

Riya MendezWe read a book about a small bear who could not sleep this morning at story circle. Ezra listened from the front of the rug, his hands folded on his ankles. When story circle ended, most of the children moved on to free play.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

5 photos

Sunday, Apr 5

Stories

Saturday, Apr 4

Friday, Apr 3

Thursday, Apr 2

Photos

4 photos

Stories

Moments

Emma Wilson tagged Owen in Outdoor and yoga from Spring Explorations

Apr 2, 2026 · 09:48 AM

Emma WilsonOwen at the parachute game with the gross motor group. He timed his lifts with the count, building shared rhythm and big-body coordination.

Wednesday, Apr 1

Stories

Tuesday, Mar 31

Monday, Mar 30

Moments

Riya Mendez tagged Aarav in Natural materials from Spring Explorations

Mar 30, 2026 · 12:30 PM

Riya MendezAarav spent almost an hour at the water table this afternoon. He started with the wide jug and the wide bowl, then traded his bowl for a narrow funnel he had spotted in the materials basket. The funnel was harder. He could see it was harder.

Friday, Mar 27

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Thursday, Mar 26

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

5 photos

Wednesday, Mar 25

Photos

4 photos

Stories

3 photos

Moments

Emma Wilson tagged Owen in A Visit from a Vendor from Community Helpers

Mar 25, 2026 · 10:45 AM

Emma WilsonWe turned the dramatic-play corner into a small fruit and vegetable market for the morning. Owen visited as a customer, choosing his own fruit, counting out three apples and handing over wooden coins to Mia who was minding the stall. He paused at the leafy greens, asked Mia what each one was, and then thanked her without a prompt. Tiny moments of exchange, choice, and care for the community he is in.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Tuesday, Mar 24

Moments

Jessica Reed tagged Maya in Outdoor and yoga from Spring Explorations

Mar 24, 2026 · 10:48 AM

Jessica ReedThe scooter boards came out into the gross-motor space last Monday. Maya watched the other children try them all week, sitting near the wall with her hands folded in her lap, tracking the boards as they slid past her across the wooden floor.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Monday, Mar 23

Moments

Jessica Reed tagged Amara in Art easel from Spring Explorations

Mar 23, 2026 · 2:41 PM

Jessica ReedAt the end of the morning we have a small share-out where any child who wants to can show what they have made or done that day. Amara has not yet stepped forward. She has watched, and she has clapped, but she has not shared.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

5 photos

Friday, Mar 20

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

5 photos

Thursday, Mar 19

Stories

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Wednesday, Mar 18

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

5 photos

Tuesday, Mar 17

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Monday, Mar 16

Stories

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Saturday, Mar 14

Moments

Jessica Reed tagged Amara in Block corner from Spring Explorations

Mar 14, 2026 · 2:38 PM

Jessica ReedAmara had built a tower of seven wooden blocks at the corner of the rug this morning. She had been working on it carefully for about fifteen minutes when one of the children walked past and brushed it with their bag. The tower came down quickly.

Friday, Mar 13

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Thursday, Mar 12

Stories

Wednesday, Mar 11

Photos

2 photos

Stories

Moments

Jessica Reed tagged Owen in Music circle from Spring Explorations

Mar 11, 2026 · 09:38 AM

Jessica ReedOwen singing in music circle. He learned the chorus by the second time through, practicing memory, listening and joyful participation.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Tuesday, Mar 10

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Monday, Mar 9

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Saturday, Mar 7

Stories

Moments

Riya Mendez tagged Sofia in Practical-life shelf from Community Helpers

Mar 7, 2026 · 9:49 AM

Riya MendezAmara was at the brush sink when Sofia arrived this morning. Amara was working slowly, the way she does, and there was only one step stool. Sofia could have asked her to hurry. She did not.

Friday, Mar 6

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

7 photos

Thursday, Mar 5

Stories

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Wednesday, Mar 4

Photos

2 photos

Stories

Moments

Emma Wilson tagged Owen in Art easel from Spring Explorations

Mar 4, 2026 · 10:20 AM

Emma WilsonOwen working with friends on the floor mural. He added trees and a sun to a friend's house, learning to build on others' ideas.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Tuesday, Mar 3

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Monday, Mar 2

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Friday, Feb 27

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Thursday, Feb 26

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Wednesday, Feb 25

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Tuesday, Feb 24

Stories

2 photos

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Monday, Feb 23

Moments

Jessica Reed tagged Maya in Watercolor table from Spring Explorations

Feb 23, 2026 · 12:41 PM

Jessica ReedMaya arrived at the watercolor table this morning before any of the other children had finished hanging their coats. She stood at the table for almost a minute without touching anything, looking from the row of small palettes to the jar of brushes, and back again.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Sunday, Feb 22

Moments

Riya Mendez tagged Noor in Natural materials from Spring Explorations

Feb 22, 2026 · 1:34 PM

Riya MendezWe brought the ice tray out into the morning light this morning, and Noor came over to it almost as soon as she had hung up her coat. She did not pick a cube right away. She watched the others first, the way she does.

Friday, Feb 20

Stories

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Thursday, Feb 19

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Wednesday, Feb 18

Drop-off & Pick-up

2 photos

Transport

2 photos

Tuesday, Feb 17

Photos

2 photos

Stories

Monday, Feb 16

Friday, Feb 13

Stories

Moments

Jessica Reed tagged Aarav in Story and puppets from Community Helpers

Feb 13, 2026 · 9:31 AM

Jessica ReedFor the first half of the year, Aarav left the story circle around the third or fourth page. He would drift quietly to the block area, or to the edge of the rug, and listen from a distance. We let it be. Listening from the side is still listening.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

Thursday, Feb 12

Photos

3 photos

Stories

Moments

Sarah Mitchell tagged Owen in Natural materials from Spring Explorations

Feb 12, 2026 · 09:24 AM

Sarah MitchellOwen and a friend studying a feather at the science table. They traced the spine and the soft barbs, practicing close observation and shared talk.

Drop-off & Pick-up

2 photos

Transport

2 photos

Care Logs

6 photos

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